The purpose of a winter coat is, primarily, to keep the individual wearing it warm. The second purpose of the coat is to make the wearer look good. When a shopper finds a coat that satisfies these purposes, they look at the price tag (depending on their income). If the coat is affordable, the person purchases the coat. If the coat is not worth the price, the shopper shops on.
How often do you do this? How often do you think, "That's just too expensive. I'll look for something cheaper." The front office personnel of NFL teams shop the same way for players. If they think they can spend less for a less notable player, but still get the same performance as a more notable player, they will do it.
The problem with bargain shopping is that you don't always get the coat that keeps you warm...
No comments:
Post a Comment